Fundraising from Pinterest: 4 great ads and the 3 things they have in common.

Marketing professionals, if you are like me you need to be in the loop with the best trends in non-profit marketing. To benchmark the best non-profit fundraising, I will present 4 great posters found on Pinterest and highlight the 3 common points that make them persuasive.

fundraising tips pinterest

Lung Cancer Alliance

Source: Design Taxi

This advertisement for Lung Cancer Alliance features a large, provocative headline followed by smaller copy to drive home the appeal.

Menschen für Menschen

Source: Graphic Design Junction

This poster tells a story in two images, by showing what is happening today and the idealized future.

Harrison’s Fund

Source: One.org

This ad starts with an aggressive, “taboo” statement and goes on to explain its meaning.

UNICEF

Source: Jinspiration

This ad presents a negative situation very visually, with a clever way to present what could happen if donors support the child!

3 things that make these ads very effective:

  • Negative first statement: The first reaction to this advertisements evoke negative emotions. It creates a negative state in donors that they will want to solve.
  • Human-centric: all the adverts have a person, which allows donors to create an empathic connection with the charity.
  • Minimal background: People see thousands of adverts per week, so it’s important to follow the principle of salience- don’t overcrowd your pictures with unrelated details.
ideas fundraising charity
The 3 tips summarized.

These details are not difficult to work into your non-profit’s appeals and, even if some look risky, you will definitely receive a boost in engagement and donations by creating similar ones!

About the Author:
I am a recent Marketing graduate enthusiastic about non-profits. I worked two years in a volunteer setting and produced an extensive research in storytelling in non-profits for my Master Thesis.
Connect with me through twitter:
@ARuivoFelix

Facebook launches site to help non-profits succeed in the platform.

If you are the social media responsible on your non-profit, you have to read this!

The new Facebook for non-profits website, launched by Facebook itself, is a great free resource for all non-profits to have the best results on this platform.

This resource is invaluable: easy to read, with short texts and demonstrative pictures, it’s perfect for people who lack  time.

Facebook non-profit success

From fairly simple points, such as how to set up a page it evolves to more oriented and technical points, such as adding a donate button on your page or posts.

It also gives simple social media marketing lessons for non-profits: from showcasing stories to using less formal language, this website is an invaluable crash course in social media marketing (and not just facebook).

Finally, even if you are very experienced with Facebook marketing, you can benefit from the 8 success stories, in areas such has creating urgency around donations to disseminating content on a budget.

facebook
Photo by MoneyBlogNewz via flickr (CC BY 2.0)

If you plan to take the most advantage of the platform, explore their website carefully. Also, take into consideration the 3 tips for the best visual storytelling appeal.

About the Author:
I am a recent Marketing graduate enthusiastic about non-profits. I worked two years in a volunteer setting and produced an extensive research in storytelling in non-profits for my Master Thesis. This article was done in the scope of the Social Media Marketing Specialization in Coursera.
Connect with me through twitter: 
@ARuivoFelix

Fundraisers: 3 crucial science-based tips to improve online fundraising.

As a non-profit fundraising professional, you should know that online giving is on the rise. To help you,  I will analyse two scientific articles on the subject and give 3 actionable tips on how to have the best online appeals.

tips online fundraising

The first article, “Economist finds formula for ‘perfect ask’ in online fundraising” published by ScienceDaily, presents the findings of a research conducted by a University of Warwick’s team about online donor behaviours in the JustGiving platform.

Online fundraising donations plan
Unsplash

The second article, “Fundraising 101: Tempting alternatives increase willingness to donate”, published by ScienceDaily, presents a Journal of Marketing Research’s paper findings on using comparing the cost of donating with indulgent, impulse-bought products bought  to drive more donations.

donation non-profit baby ice cream

Relying on these articles and my former background, I have summarized the 3 most relevant findings that you can apply to your online giving appeals:

  • Set targets: showing how much you still need to fundraise will allow potential donors to understand you have concrete goals in mind and that you track your impact.
  •  Compare to tempting purchases: evoke tempting purchases they do on a daily basis and compare them to what your non-profit could achieve with the money.

tips fundraising mobile targets

Implementing these 3 easy steps will put in the forefront of online fundraising!

About the Author:
I am a recent Marketing graduate enthusiastic about non-profits. I worked two years in a volunteer setting and produced an extensive research in storytelling in non-profits for my Master Thesis.
Connect with me through twitter:
@ARuivoFelix