Fundraising from Pinterest: 4 great ads and the 3 things they have in common.

Marketing professionals, if you are like me you need to be in the loop with the best trends in non-profit marketing. To benchmark the best non-profit fundraising, I will present 4 great posters found on Pinterest and highlight the 3 common points that make them persuasive.

fundraising tips pinterest

Lung Cancer Alliance

Source: Design Taxi

This advertisement for Lung Cancer Alliance features a large, provocative headline followed by smaller copy to drive home the appeal.

Menschen für Menschen

Source: Graphic Design Junction

This poster tells a story in two images, by showing what is happening today and the idealized future.

Harrison’s Fund

Source: One.org

This ad starts with an aggressive, “taboo” statement and goes on to explain its meaning.

UNICEF

Source: Jinspiration

This ad presents a negative situation very visually, with a clever way to present what could happen if donors support the child!

3 things that make these ads very effective:

  • Negative first statement: The first reaction to this advertisements evoke negative emotions. It creates a negative state in donors that they will want to solve.
  • Human-centric: all the adverts have a person, which allows donors to create an empathic connection with the charity.
  • Minimal background: People see thousands of adverts per week, so it’s important to follow the principle of salience- don’t overcrowd your pictures with unrelated details.
ideas fundraising charity
The 3 tips summarized.

These details are not difficult to work into your non-profit’s appeals and, even if some look risky, you will definitely receive a boost in engagement and donations by creating similar ones!

About the Author:
I am a recent Marketing graduate enthusiastic about non-profits. I worked two years in a volunteer setting and produced an extensive research in storytelling in non-profits for my Master Thesis.
Connect with me through twitter:
@ARuivoFelix

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One thought on “Fundraising from Pinterest: 4 great ads and the 3 things they have in common.

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