Do you manage the social media of your charity? If yes, this post is for you. Most small non-profits will usually only use social media for donation appeals and recruiting. This is not sustainable, as you are not creating a relationship with the audience. In this post, I will present 3 other types of posts that you should share on your social media.
1. Showcase your impact
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30-year-old Nadège, with her son Prosper and daughter Gabriella, in the Benzvi camp, Bangui, Central African Republic. When violence broke out in December 2013, she fled her home district and has lived here since. "We eat only once a day and our children too." Since they moved in to the camp, her children have fallen ill with malaria, but have received treatment from MSF’s mobile clinic. To survive, she bakes cakes and sells them in the street. #centralafricanrepublic #CAR #displaced #MSF #malaria © Luca Sola
Donors are not primarily donating to your organization: they are donating to your cause. Potential donors want to see that you are actually making an impact and that their donation is put to good use.
3 simple rules:
Tell stories – Stories have the effect of emotionally impacting your donors while creating a simple way for people to understand your impact.
- Use visuals – to grab the attention of the reader and add a layer of identification to potential donors, use photos of your particular efforts, events or even people that benefited from your services.
- Be authentic – do not invent anything! Only use true stories and related photos and get the permission of the people present in your story.
BONUS: If you can present small video, you can improve authenticity and engagement!
2.Document your events
Great example from Habitat for Humanity
An engaging way to attract to volunteers is to show them what you do. Share photos of events and other volunteer activities, with real testimonies of current volunteers.
Photos with action – showing your volunteers doing something proves that volunteers contribute and shows what new volunteers can do.
Show happy faces – Show potential volunteers that they will not only help, they will also have a good time!
A great way to thank Corporate Donors by Macmillan Cancer Support.
This is extremely important! While it may appear self-involved, donors do not only want to make sure their gift is used, but some also expect recognition. A Thank-You note is extremely important to recognize the importance of both single and individual donors and make sure they keep giving.
- Ask permission to identify the donors – send a direct message through Twitter or Facebook and explain you want to thank them in your social networks. Some donors may not like the attention.
- Ask for a testimony of why they gave – it will allow you to understand their motivation to help and provide important social signals and examples to future donors.
Donation appeals still need to appear in your social media, but add these 3 kinds of posts to improve your non-profits authenticity and create sustainable relationships.
About the author:
I am a recent Marketing graduate enthusiastic about non-profits. I worked two years in a volunteer setting and produced an extensive research in storytelling in non-profits for my Master Thesis.
Connect with me through twitter: @ARuivoFelix