Charities: 3 essential posts in Social Media (that are NOT donation appeals)

Do you manage the social media of your charity? If yes, this post is for you. Most small non-profits will usually only use social media for donation appeals and recruiting. This is not sustainable, as you are not creating a relationship with the audience. In this post, I will present 3 other types of posts that you should share on your social media.

social media charity

1. Showcase your impact

An impact story with a strong emotional appeal from MSF’s Instagram.

Donors are not primarily donating to your organization: they are donating to your cause. Potential donors want to see that you are actually making an impact and that their donation is put to good use.

3 simple rules:

  • Be authentic – do not invent anything! Only use true stories and related photos and get the permission of the people present in your story.

BONUS: If you can present small video, you can improve authenticity and engagement!

impact social media charity

2.Document your events

Great example from Habitat for Humanity

An engaging way to attract to volunteers is to show them what you do. Share photos of events and other volunteer activities, with real testimonies of current volunteers.

2 rules:

  • Photos with action – showing your volunteers doing something proves that volunteers contribute and shows what new volunteers can do.

  • Show happy faces –  Show potential volunteers that they will not only help, they will also have a good time!

showcase volunteer charity

3.Thank Donors

A great way to thank Corporate Donors by Macmillan Cancer Support.

This is extremely important! While it may appear self-involved, donors do not only want to make sure their gift is used, but some also expect recognition. A Thank-You note is extremely important to recognize the importance of both single and individual donors and make sure they keep giving.

2 rules:

  • Ask permission to identify the donors – send a direct message through Twitter or Facebook and explain you want to thank them in your social networks. Some donors may not like the attention.
  • Ask for a testimony of why they gave – it will allow you to understand their motivation to help and provide important social signals and examples to future donors.

example testimonial charity non-profit 

Donation appeals still need to appear in your social media, but add these 3 kinds of posts to improve your non-profits authenticity and create sustainable relationships.

About the author:

I am a recent Marketing graduate enthusiastic about non-profits. I worked two years in a volunteer setting and produced an extensive research in storytelling in non-profits for my Master Thesis.
Connect with me through twitter: @ARuivoFelix