3 Social Media tips for Nonprofits with no time.

As a nonprofit professional, you know that time is a scarce resource in every non-profit.
To use it efficiently and have the best social media with the least time, I analysed two articles and extracted 3 actionable recommendations to start your lean social media strategy:

The first article, “3 Things They’ll Never Tell You About Social Media (plus tips for the haters)” by Andy Crestodina analyses 3 less-known things about social media marketing and provides some off-road tips on how to streamline your social media presence.

choose social media non-profit

The second article is a twitter chat transcript: “Should Your Nonprofit Pull The Plug On Social Media?” from #fundchat where several nonprofit fundraisers discussed the power of social media. It analysed reasons to use social media, channels and strategies for fundraising and showcasing several organizations’ work.

Based on these two articles and my previous corporate social media experience, these are the 3 things that you absolutely have to do if you want to spend the least time possible with your social media presence:

Redirect to main social network: Choose one social network to be active in (most non-profits prefer Facebook, Instagram or Youtube), set up your profile in other social networks and write a post or tweet stating you are only active in social network X. Your name is prime real estate in social media!

Use social media aggregation: Tools like Hootsuite or Buffer allow you to prepare your posts in advance and schedule them in your various networks.

Start with Instagram: Instagram is great because it allows you to share VISUAL content and videos, with a fast edition process and you can actually integrate Facebook, Twitter and Flickr. With the touch of a button, you update 4 social networks at once. Consider using simple design tools (like Canva) and Instagram schedulers (like Crowdfire) to be able to upload pictures and videos from your desktop.

time person non-profit
Save your time

These tips are ideal for when your non-profit starts using social media. Hopefully, you will be able to attract more volunteers and donations through this increased awareness and start to develop a real content strategy that includes 4 types of posts.

About the Author:
I am a recent Marketing graduate enthusiastic about non-profits. I worked two years in a volunteer setting and produced an extensive research in storytelling in non-profits for my Master Thesis.
Connect with me through twitter: @ARuivoFelix

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Charities: 3 essential posts in Social Media (that are NOT donation appeals)

Do you manage the social media of your charity? If yes, this post is for you. Most small non-profits will usually only use social media for donation appeals and recruiting. This is not sustainable, as you are not creating a relationship with the audience. In this post, I will present 3 other types of posts that you should share on your social media.

social media charity

1. Showcase your impact

An impact story with a strong emotional appeal from MSF’s Instagram.

Donors are not primarily donating to your organization: they are donating to your cause. Potential donors want to see that you are actually making an impact and that their donation is put to good use.

3 simple rules:

  • Be authentic – do not invent anything! Only use true stories and related photos and get the permission of the people present in your story.

BONUS: If you can present small video, you can improve authenticity and engagement!

impact social media charity

2.Document your events

Great example from Habitat for Humanity

An engaging way to attract to volunteers is to show them what you do. Share photos of events and other volunteer activities, with real testimonies of current volunteers.

2 rules:

  • Photos with action – showing your volunteers doing something proves that volunteers contribute and shows what new volunteers can do.

  • Show happy faces –  Show potential volunteers that they will not only help, they will also have a good time!

showcase volunteer charity

3.Thank Donors

A great way to thank Corporate Donors by Macmillan Cancer Support.

This is extremely important! While it may appear self-involved, donors do not only want to make sure their gift is used, but some also expect recognition. A Thank-You note is extremely important to recognize the importance of both single and individual donors and make sure they keep giving.

2 rules:

  • Ask permission to identify the donors – send a direct message through Twitter or Facebook and explain you want to thank them in your social networks. Some donors may not like the attention.
  • Ask for a testimony of why they gave – it will allow you to understand their motivation to help and provide important social signals and examples to future donors.

example testimonial charity non-profit 

Donation appeals still need to appear in your social media, but add these 3 kinds of posts to improve your non-profits authenticity and create sustainable relationships.

About the author:

I am a recent Marketing graduate enthusiastic about non-profits. I worked two years in a volunteer setting and produced an extensive research in storytelling in non-profits for my Master Thesis.
Connect with me through twitter: @ARuivoFelix

Facebook launches site to help non-profits succeed in the platform.

If you are the social media responsible on your non-profit, you have to read this!

The new Facebook for non-profits website, launched by Facebook itself, is a great free resource for all non-profits to have the best results on this platform.

This resource is invaluable: easy to read, with short texts and demonstrative pictures, it’s perfect for people who lack  time.

Facebook non-profit success

From fairly simple points, such as how to set up a page it evolves to more oriented and technical points, such as adding a donate button on your page or posts.

It also gives simple social media marketing lessons for non-profits: from showcasing stories to using less formal language, this website is an invaluable crash course in social media marketing (and not just facebook).

Finally, even if you are very experienced with Facebook marketing, you can benefit from the 8 success stories, in areas such has creating urgency around donations to disseminating content on a budget.

facebook
Photo by MoneyBlogNewz via flickr (CC BY 2.0)

If you plan to take the most advantage of the platform, explore their website carefully. Also, take into consideration the 3 tips for the best visual storytelling appeal.

About the Author:
I am a recent Marketing graduate enthusiastic about non-profits. I worked two years in a volunteer setting and produced an extensive research in storytelling in non-profits for my Master Thesis. This article was done in the scope of the Social Media Marketing Specialization in Coursera.
Connect with me through twitter: 
@ARuivoFelix